Strategic InnovatorS & Dynamic Problem SolverS

We thrive on turning ideas into realities. With more than a decade of experience, we’ve built transformative solutions from the ground up and navigated the complexities of scaling them within large organizations. Our passion? Helping others solve complex problems with integrity, transparency, and a healthy dose of humor along the way.

What Sets US Apart

East6 Labs bring a unique blend of hands-on experience with bootstrapped founders and strategic insight from launching experiences for millions of users to every client project. Whether it’s developing ideas from scratch or improving existing ones, we leverage our breadth of experience to find opportunities & execute on them — and the results speak for themselves…

Our Track Record

  • East6 Labs helped a women-led non-profit overcome their fundraising challenges to achieve a $1M operating budget. We partnered together to create a compelling vision, pitch deck and three-year roadmap. These artifacts plus an effective fundraising strategy enabled this non-profit, focused on youth empowerment and legal education, to secure over $800K of its fundraising goal. Our partnership not only addressed immediate funding needs but also laid the foundation for long-term financial stability.

  • Faced with declining conversion despite having an experienced team and significant venture capital funding, this start-up reached out to East6 Labs to get to the bottom of things. Through user research, rapid prototyping and a clear experimentation plan, East6 Labs redesigned the user experience and increased conversion over 120% in just five weeks. This collaboration underscores the power user-centered design can have in achieving measurable growth.

  • A leading US retailer partnered with East6 Labs to enhance their user experience and drive sales. East6 Labs designed, tested and implemented an "express shopping" feature on this client's website and app. This new experience increased conversion by 10% in just over a month, adding $60M to this clients annual recurring revenue. Beyond the immediate results, this feature disrupted old conventions of how this client operated and illustrates the power of digital innovation.

Founder CV

My name is Cristian Medina and I’m the founder of East6 Labs. I’m a passionate and versatile Product Manager with over 8 years of Product experience and a proven track record of delivering impactful results for Fortune 500 companies, clothing brands, start-ups, non-profits, and content creators alike. Known for combining strategic vision with practical execution, I specialize in design thinking, product development, business strategy and operations. Click the LinkedIn link below to learn more about my experience!

GET IN TOUCH

Ready to take the next step? Let’s figure out how to take your idea from zero (a thought) to one (a reality).