the BACKGROUND

THIS PARTNER is a titan in the US retail sector and despite seeing a 60% increase in web traffic during the global crisis of 2020, they only say a marginal change in cart-to-checkout conversion (3%). They needed help turning those new visitors into sales.

the OBjective

Improve the user experience to increase their cart-to-checkout conversion and sales.

the partnership

To tackle this, THIS PARTNER sought to find a firm that could balance cost, quality and time to find the most optimal solution. They chose to work with East 6 Labs due to the founder’s history of delivering results at scale.

The Solution

Through our partnership, THIS PARTNER successfully introduced an "express shopping" experience on their website and app. Instead of the conventional, often time-consuming checkout methods, this new experience offered a quick and hassle-free experience for those decisive shoppers. The backbone of what inspired this solution was the double diamond framework we use. Despite its complexity, the entire system was operational in just one month, a testament to the effectiveness of our approach to problem solving.

THE RESULT

• Conversion Uplift: The “express shopping” experience led to a remarkable 10% increase in cart-to-checkout conversions.

• Revenue Boost: This improvement wasn't just a percentage on paper; it translated to over $60M to THIS PARTNER’S annual revenue.

• Holistic Shopping Experience: Beyond the numbers, what truly set the "express shopping" experience apart was its universal appeal. Whether it was a casual browser or a decisive buyer, the system presented optionality to all customer segments. This versatility meant not just a one-time increase in sales but facilitated customer retention.

This partnership with East 6 Labs showcases the power of strategic digital interventions in reimagining customer experiences to drive business growth.

To explore how East 6 Labs can bolster your organization's digital potential, visit www.THISWEBSITE.com