Our Approach

We follow this proven framework to achieve breakthroughs in bringing your ideas to life.

At its core, our method answers these two questions:

  1. Where do we focus?

  2. How do we harness the potential of where we focus?

With each phase of our framework, we embrace iteration in order to encourage healthy scrutiny, unearth deeper insights and cultivate an environment essential for success. Whether you’re launching a startup or you’re trying to jumpstart new growth, this approach is core to how we work and collaborate.

  • Everyone starts off with some form of bias. This step is meant to help you systemically challenge your biases. Through a combination of divergent thinking, user interviews, market research and other research tactics, we uncover important nuances about your target audience’s expectations and needs. In many ways, this phase is the most important in our process.

  • In this step of the process clarity emerges from the chaos. We focus meticulously on sorting and scrutinizing everything we’ve mapped out from Discover in order to answer this key question: where do we focus.

  • At this stage, creativity unfurls in a myriad of directions. We leverage divergent thinking once more to brainstorm, prototype and test concepts. Iterate, iterate, iterate is the name of the game. The goal here is to test things with your target audience in order to answer: is this resonating with our customers.

  • The is where all of our efforts converge and where our technical expertise really shines. The objective here is to refine and amplify what resonates most with your audience. Ultimately, this is when we double down on what’s working.

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